In general, I would agree, but I think some small businesses are romanticized.

I have a house and have been with every small/medium local landscape company in town, finally settled on a landscape company that was bought by private equity.

The pricing is about the same, but they actually do a good job, the employees are nice, and they answer the phone. You don't have to beg them to come do work and hunt them down, and they can usually come out pretty quick.