With this kinda of stuff it's hard to tell whether the person is doing it unironically, or knows it's "performative art". A while ago there was a trend of using a tool which imperceptibly perturbs an image in a way that supposedly breaks AI training on it. Of course, artists ate it up, despite the skepticism from AI researchers. Same with people setting up their sites to be "AI scraper traps", generating gibberish content. Probably also trivial to filter out, but people do it.