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toomuchtodotoday at 7:50 PM4 repliesview on HN

https://news.ycombinator.com/item?id=16101310 (2018)

> "Matt Mayberry, who works at a California startup called Dopamine Labs, says it's common knowledge in the industry that Instagram exploits this craving by strategically withholding "likes" from certain users. If the photo-sharing app decides you need to use the service more often, it'll show only a fraction of the likes you've received on a given post at first, hoping you'll be disappointed with your haul and check back again in a minute or two."

https://news.ycombinator.com/item?id=28763413 also speaks to this.

(Dopamine Labs is now boundless.ai, only one example, the reward hacking mentioned is everywhere in socials, adult content, sports betting, for reward maxxing)


Replies

codedokodetoday at 11:06 PM

It might be anti-bot feature, i.e. verifying that those likes are not from bots. YT delays views counter update for similar reasons.

Aurornistoday at 8:04 PM

That's a weird old myth. I don't know why you dug up an old quote from a startup founder pumping his startup from 2018 in The Globe and Mail.

There were investigations into it after that the conclusions was that nobody believed it or could replicate it: https://nymag.com/intelligencer/2018/01/does-instagram-withh...

Either the person was making something up, or he just didn't understand how hyperscale apps work toward eventual consistency rather than having everything propagated the instant you press the button.

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doctoboggantoday at 7:54 PM

I think that should be illegal. I don’t know how to legislate it in a way that makes sense and actually accomplishes the goal (or if that’s even possible), but I would support someone trying to figure it out.

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crummytoday at 8:06 PM

It’d be fairly easy to set up an experiment to validate if that were the case.