I read and enjoyed this article but strongly disagree with the thesis.

Oreos are as important a part of life as anything else. People have feelings, memories, and good experiences with it. Just because a big company makes them instead of a small doesn't make that any less valid.

Hell, michaelangelo had to balance the art of his soul with what his patrons wanted.

And the same artist can make one spiritually deep, untouched by consumerism piece and also make a music video with Mario the next week. A healthy life and mix can include both.