I also generally think it's not that different today.

There's no numbers there to show that disliking fame was bigger than compared to now. Billie Eilish has written big hits about not being happy as a result of fame or the downsides of it.

Also, look at the amount of anti-AI/anti-big-tech memes/commentary/activity today. You can draw a straight line from No Logo to that. And I don't think it's that hard to extend that line MUCH further back than Naomi Klein. Open Source itself has plenty of adherents and is inherently a don't-sell-out movement and mentality.

"Selling out" as a concept back then only came about because everything felt fake and contrived (to some people). Just like today, not everyone would agree that everything is fake and contrived - look at how many people are still listening/watching some of the "nepo babies" or suspected"industry plants"...

The pop-culture part of this article is just "I have nostalgia for this thing I remember and knew a lot about" while ignoring the pre-existing-and-continual Michael Jackson / New Kids on the Block / Vanilla Ice / N Sync / Britney Spears mega-stardom super-celebrity mainstream hype machine that was also massively successful through the whole period.