I think the point is to make corporate decision-makers bear some personal responsibility for the consequences of decisions made in pursuit of profit, growth or dominance. If all the upside is personal or corporate while the legal and social costs are simply externalised, there is very little incentive for restraint, no?

As to the latter, I think a mixture of commodification and the almost Pavlovian conditioning produced by corporate social media explains both its attraction and its resilience in the face of more democratic and emancipatory alternatives.