If they had a "here is what I'm currently subscribed to" that might be valuable. Everybody should subscribe to the local news paper - to get local news. Things that matter to them that they won't hear about. (Odds are you the reader do not live in the same city as me and so have no interest in who is on my local school board - but I'm trying to figure out who to vote for and need more information than I can find).
If they had a "here is what I'm currently subscribed to" that might be valuable. Everybody should subscribe to the local news paper - to get local news. Things that matter to them that they won't hear about. (Odds are you the reader do not live in the same city as me and so have no interest in who is on my local school board - but I'm trying to figure out who to vote for and need more information than I can find).
However tracking that is tricky at best.