It's not really comparable. When activists voluntarily face, and especially when they are in fact, subject to substantial hardship and punishment is when you start changing hearts and minds. Otherwise it's either ignored or generates contempt.

Does it suck that that's what it takes to get people to seriously engage with an issue? Sure. But if that weren't the case the issues that need addressing probably wouldn't arise in the first place. People need the consequences to be presented in clear, stark, human terms, to cut through the caucauphony of rhetoric.