This is covered towards the end of the article.
It's only "covered" by saying
>But remember: I’m not really building applications for other people to use. I’m building them for me.
What's the point then? What's the point of writing an entire argument proselytizing towards application developers and ending with saying you're only talking about applications you're writing for yourself?
I only see a bunch of references to swift (very much not portable), but I did skip the Q/A style section. I see he mentions portability, but still no mention of actual portable frameworks. The word "macOS, "apple" or "swift" appears ~7 times each. No mention to any other GUI framework other than ...a link to the bloomberg terminal website? I would find the title less misleading if it was "I like swift".
Let say someone, as windows or linux user, clicks on this article claiming he/she should stop "doing TUIs", what take away message should he get from it? "GUIs just looks nice but sucks you have no swiftui"? Personally, I was expecting a developer's angle on GUI programming.