Why wouldn't the users just generate it themselves?
This is exactly how I see it. Most companies participating in such games are digging their own grave long term, because of fear of someone else doing that
because it's too expensive. Go try out Sora to see for yourself. oh right you can't
Why would they?
on their own computer using open weight chinese models?
More seriously
1) >users will generate their own
some people write fanfic, most just watch/read instead.
2) https://en.wikipedia.org/wiki/Rebel_Without_a_Crew explains how film maker will film, with whatever they have. AI will enable some people to make what is not financially feasible right now for a single person to do.
'Unique' movie/stories creation will continue.
And like with the rest of things AI can do, the question is more 'who's going to pay for person-made vs "algorithmically optimized AI generated story'.
Same question we have of 'AI generated code' vs 'this code was written by a person'.