While I agree with the sentiment, the world of Internet advertising just doesn't run like that at this point. The current advertisers all look like they're in the RF equipment supplier, which is probably, all things considered, what we'd probably call a niche. I would totally prefer things to be that way, but having compared to major ad networks, in the eyes of advertisers, doing things this way mostly mean throwing away that sweet sweet analytics data and some control. There's just very little incentive for most businesses past a certain scale looking to advertise to do things this way.