The cost of training a model from scratch is going to be cost prohibitive for the vast majority of companies (even if renting the hardware needed for the 1-2 month training time). It's an interesting learning exercise, and some of the things learned can be applied to other parts of the process. There's also the issue of needing a huge amount of data needed to get decent weights.

Fine-tuning a model or LoRA based on the companies data set is more feasible but you're likely going to need several runs as you test/try out different base models, parameters, etc. This is why there are a lot of fine-tuned models on huggingface based on base or instruction-trained models from the larger AI companies that have released open weight models (Microsoft, Google, IBM, Mistral, DeepSeek, Qwen, etc.).

Training is limited on memory first (storing training data and weights) and computation second. Realistically you need to own or rent 2-8 H100/B100 devices or Google's TPUs.

The majority of workflows for a company providing AI capabilities are likely best solved by tailoring a system prompt for the chosen model, evaluating the prompt and model with tools like promptfoo, and then running it on a compute cloud provider (including AWS Bedrock). If the company is big/financially well off enough they could look at buying the hardware needed to run it on their own servers.

For other uses like agentic software development you'd need to spin up a suitable model on a compute cloud provider (or local hardware if the model is small enough) and then tell your IDE/editor to use that model. You would need some way of benchmarking and evaluating the models to see if they are capable of doing the tasks you need. -- There have been some tests done by people on YouTube that suggests that Qwen 3.8 27B is a decent model, but your needs may vary.