I think the existence of the internet as a mass-market entertainment platform used by billions of non-tech users is part of it. SV from like the 1970s/1980s seemed a much more innocent place.
The microcomputer/home computer boom (1978 to let's say 1998 or so) and growth of software companies selling packaged box software you could run on your PC was in many cases not run by people who I would categorize as fundamentally evil.
Did a lot of weird cut-throat business stuff happen in the 1980s? Probably. But it all seems very cute and pales in comparison to today.
What makes you think they are less evil other than absence of high-quality information?