TL;DR in EU, "strong" countries protected their national companies; weaker or smaller ones didn't
=> short term gain, free profits for eg FR or DE companies being allowed to devour other smaller countrie's markets
=> big country corpos get used to "almost free lunch"
=> big EU corpos fail to innovated and become uncompetitive globally
=> US ans CN corpos try instead to come with their increased efficiency and innovation at the EU market
=> EU freaks out and throws random restrictions and fines and regulations
=> only the most aggressive and ruthless CN (Temu etc) and US companies get through
=> they mostly rape the s out of EU markets
=> EU tries to protect its markets but its institutions have been regulatorly captured
=> [dark spiral goes on and on...]