Any imports and exports are going to involve external files in almost every case. This is an attention grabbing headline that ignores the value of semantic consistency across applications. Everyone understands that the File menu is about doing things that will entail interactions with the underlying file system and that it's not real until you save it. We're not better off by putting these more or less similar functions under menus titled 'Picture', 'Document', 'Project', 'Song' etc.