Reading Infinite Games, they tell an anecdote about a Microsoft exec on a flight telling an Apple exec that the Zune was a way better portable music player than the iPod. The Apple exec was just “yup, you’re probably right” and then soon after the iPhone dropped
Actually, Microsoft came with "modern" smart phone much sooner. Actually too soon, technology wasn't there (price, computing power, size, weight, battery life).
Apple never came first ... but often just at the right moment and had marketing skills to make it a new trend.
Simon Sinek - Apple vs Microsoft: https://m.youtube.com/watch?v=jEOftmUJ6a4
But it had nothing to do with the iPod/iPhone release in his story.
(story starts ~1:15, but I highly recommend the entire talk)
Might want to edit, as this would make sense/be amusing if the exec in the last sentence was Apple.
That, or I can’t read.
Hell hath no fury like Apple Global Security scorned...
I loved the book The Infinite Game. Really changed how I looked at work, personal research, and being an author. Recommended!
Zune was probably a better player. It was too late, and arrived when MS didn't much care.
There are emails unearthed in various lawsuits where you can read Bill Gates screaming at his subordinates: "why the hell can't our partners like Sony and Creative create a similar device? Give them all, give them early access to everything, work with them". In the end MS felt compelled to make their own.
To be fair, the Zune actually was a better media player than the ipod in almost every way. That wasn't a false statement.
The issue was the abysmal marketing and "me too" attitude Microsoft had (and still has).