I think "ultra rich enthusiast" is in the right ballpark. There are people betting on being able to create their own revenue generating products and services with their own local hardware and very little operating costs. That may or may not make sense as a business idea. But people with wealth and risk appetite trying a new kind of business model and cost structure has a strong tradition.

Put another way: If $25k is the full extent of the start up capital costs, and operating costs are very low, that is a much cheaper business to start than most! The question is whether this is actually a useful model for a revenue generating business. I think that remains to be seen.

My guess is that there will be a few hits (which we'll hear a lot about - especially when someone actually pulls off "the first single-person unicorn", which I do suspect will happen someday) and a huuuge number of misses, which we won't hear much about.