It isn't integrated into the motherboard, it's integrated onto the same package as the CPU/GPU which allows for better signal integrity and higher speeds. You can get somewhat close to the same speeds while modular with tech like LPCAMM2, but there are some pretty difficult challenges to overcome to close the gap completely. As an example, the Framework Laptop 13 Pro CPUs support up to 9600MT/s (same as M5), and Micron sells LPCAMM2 modules that can run at 8533MT/s, but the 13 Pro only officially supports 7467MT/s.