A lot of those "up to"s are expressing user options, though -- "up to" 512 GB RAM means that there are configurations that include that, but also cheaper configurations that don't. That's a pretty different beast than "up to 4.3x faster performance", which means (presumably) that exactly one benchmark showed a 4.3x improvement and the rest showed less -- which is to say, means very little.
Except for the prices of course, where they use “starting at 5,499$” instead of “up to 18,299$” to indicate user options.