Enthusiasts buying these for fun are not the target market. These aren’t big sellers to begin with but a lot of the sales are going to companies where people have budgets for gear like this and can make a business case for it.

This is, sadly, probably a foreign concept to a lot of people who have only worked at companies where hardware purchases are viewed as something to minimize and everyone is stuck with the same low spec laptops that the finance department picked out. At companies where someone might have a legitimate use for a $20K machine, their fully loaded costs (not their salary) are $300K or more, and other teams like sales are spending thousands of dollars per week on things like travel and hotels for their job, spending $20K on a computer that’s going to last several years is not a hard choice.