I think you answered your own question, simply un-democratize access. Go places with high barriers of entry.
You don't even need explicit barriers, the masses are staying on Reddit/Twitter regardless. Only the discerning are seeking out better and newer options and those options are staying the right size rather than absorbing the eternal September.
You don't even need explicit barriers, the masses are staying on Reddit/Twitter regardless. Only the discerning are seeking out better and newer options and those options are staying the right size rather than absorbing the eternal September.