Over 85% of the US is not on twitter. It's not at all comparable to television.

Surely not. Twitter is a niche social networking site. It’s something like 1/6 the active user base of Facebook, which would be the better comparison.

This seems really out of touch tbh.

Not even close. Any given social network is not ubiquitous, socially.

Not really. More like the modern equivalent of "I don't watch Fox News."