One thing that happened is The Copenhagen Interpretation of Ethics, right? Mark Zuckerberg is panned for having 'defunded' a school. What happened was he paid for it for a while and then stopped in a planned manner. Those who didn't ever pay were better off. In general, at the margin you move some guy who was ambivalent to opposed. Jordan Henderson spoke for gay rights, and got panned when he moved to Saudi Arabia, while many footballers did not speak out about gay rights ever and received no censure over this.

The general rule with many of these causes is that unless you're willing to be absolutely committed, it's better not to be involved. If you cannot prove to yourself absolute fidelity perpetually into the future, it's better to not do it at all. The punishment for the apostate far outweighs the punishment for the infidel.

So your commitment has to be at least high enough to be willing to bear the resulting punishment for your apostasy. And if it is any less than that, you are strongly encouraged to just stay out of it. It's not that anyone is mean or anything. It's just that on the margin not-participating costs nothing and participating incurs a massive liability. That causes a shift in the window.