For me it's entirely because I have a bunch of projects with my own personal data that would be tough to do with openrouter/claude or any other cloud.
For example, I have a small posix-shell-based LLM harness that can SSH into my NAS and run organization tasks using the local DS4Flash that I have right now. It's already been a massive help for me to keep me organized, and that's just 2x DGX Spark's worth of compute.