Waste of time and money on their part. There are more than enough typefaces in this world that look just like this one.
I just bought a Nebula subscription, and hadn't heard of it before, so there's some value there
"Why bother doing something original when there's something generic that's good enough" is certainly one way to approach things.
According to their website this saved them a lot of money, plus they also made a documentary about making the font which is content for Nebula.