alt Hacker News> There's aspects to admire in the ability to provide consistent product to its customers
Today, if it was a mandate you could slap a label on every vegetable and track it back to the field it was grown.
I think most Americans would be shocked as to where their food comes from.
I suspect that a lot of Whole Foods shoppers would be a bit miffed to find out that the lettuce in their salad kit also ends up on a macdonalds burger.
Everyone is invested in maintaining the illusion. And that collision is rampant across all of food: Pepsi price fixing with Walmart, the price of beef at retail being long decoupled from wholesale / Agri Stats...
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The illusion is the Whole Foods shopper thinking that the McDonalds food is crap. Great marketing from the "health food" industry making you think that it's McDonalds making you fat. Raw cane sugar (sold to you at a premium markup over the already more expensive production cost) is, by implication, less bad for you.
>Today, if it was a mandate you could slap a label on every vegetable and track it back to the field it was grown.
I would fully support such a mandate, for meat products too.
It would be interesting, giving consumers more information is nearly always better, it opens the door for open source analysis, the 2nd and 3rd order effects would probably be mostly harmless and highly entertaining.
>I suspect that a lot of Whole Foods shoppers would be a bit miffed to find out that the lettuce in their salad kit also ends up on a McDonalds burger.
They're be too busy being angry that "BNSF Alliance Intermodal Facility, Haslet Texas" is in fact not an avocado farm.