alt Hacker NewsSwear whenever your company decides to invent its own font its like a version of "The Headquarters Curse". You had nothing else better to spend your teams time on so might as well make a new font that 10% of your customers will notice if you are lucky.
They could have just picked any other font and used it. It's a video streaming website, how much text content is there vs video content?
Headquarter Curse: A theory suggesting that companies often experience setbacks or decline after constructing a lavish new headquarters.
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from https://nebula.tv/nebulasans:
> When Nebula found itself facing exorbitant fees to license the font it relied on for all of its branding, the company decided to find a new font that would work just as well.
oh no, an indie company is having fun instead of increasing the shareholder’s value!
So, funnily enough in my own career I've experienced The Headquarters event several times, and each time, after the lavish new headquarters is built, I think to myself, "this is it, we've peaked!" and each time it was an inflection point followed by even more growth and success.
I think I'm at 5 now.
Also three of those companies designed their own font too, though none of them still use it.
Idk, how much could it cost to design a new font like this? Probably like tens of thousands of dollars?
This doesn’t seem like an extravagant expense to me. And it sounds like it saves money on commercial font licensing.
10% seems incredibly generous. I'd be shocked if it's 1%.
They could have, but they didn’t. Another way to look at this is they could design their own font, and they did.
Companies are allowed to make fun things.
Oh my gosh! I have always felt and talked about The Headquarters Curse but never had a 'word' for it. Today I am one of the 10,000 [0].
A lot of font foundries are switching from one-time payments to pay-per-use licensing schemes, to try and get huge payouts from e.g. companies which serve web pages trillions of times, and those companies are mostly responding by just commissioning their own fonts instead.
Not sure this counts for Nebula. Font licenses (even very liberal ones) are a massive pain and expense for content creators who publish to multiple platforms in a variety of different mediums.
Collectively their creator/owners will be paying thousands of dollars/month for their fonts. Something you’ve correctly assessed that a very low number of their viewers will notice or care about.
Nebula can make one upfront payment (likely less than a single months font foundry payments for their owners), and give the creators absolute certainty that the created font is free forever, no matter the viewing platform or medium.
Seems like a decent place to allocate some idle cash.