As a user, I don't want to install an app if I can do it on the web. Most "apps" these days are just web sites wrapped in an app. What's more, they're usually 100% dependent on REST APIs so there's little advantage to having the app anyway.

As a developer and (web) app vendor, I understand that many users still want apps. I just had a user ask when we'd be releasing our app for iOS. I explained that we did have an app and that it would be identical to what we'd release for iOS. Then I explained the maze of submenus she'd have to click through to get the icon on her home screen.

Apple and Google hate the open web so they make it excessively difficult to "install" PWAs and then in some cases, they're less functional than the website itself. More blame lies at the feet of Apple and Google than on web-first vendors who release sub-optimal apps as a delivery workaround.

We're not releasing apps yet precisely because I want us to be focusing on features. Having to target two additional platforms increases the surface area for testing and takes time away from developing features with the potential cost of releasing a "sub-optimal" app.