The key word here is "impose". I can imagine a world where at time of purchase you would select which OS (if any) you would want pre-installed on the machine. Even a checkbox for Yes/No Windows would be an improvement.
And then people go to Best Buy and see there's a model on the shelf that looks to be the exact same but its $60 cheaper, so they buy that and then realize they have no idea what to do with it so I guess this brand of laptop just sucks, Macs don't have that problem I guess I'll just buy those instead.
I’d imagine the choice would be
Windows (+$120)
Linux ($0)
DIY ($0)
[dead]
I have bought many computers that have Windows installed, they have all been trivial to replace with Linux installs. On almost all of them, I never even booted into windows once.
Was it wasted money going to Microsoft? I don't know, I bought the computers because the price point worked for me. I have also built a lot of computers myself, but most of the time my home built machines end up costing more than the pre-built one that has windows installed (although my parts are probably nicer, but maybe not always).
This is like a ton of things you buy. Sometimes they include parts you don't want, but if the price is good, it doesn't matter that you discard part of it.