Yea I went through this as well - when I tested it, they also required you be on a paid plan to even be able to get the export, which is kinda crazy. I work at an auth company now (Clerk) and this experience drove our current approach, which is that you can instantly export all your user data through a button in the dashboard. Maybe it's not as "sticky", but I think respecting your users when they want to get their data or migrate off is way more important.