It doesn’t even need to be secret or underhanded. The government can simply foster the media that drives their strategic goals. Same kind of idea as stochastic terror.
And just like stochaistic terror, it's a label you can apply to basically any media you don't like, that seems to support a political agenda you are opposed to.
And just like stochaistic terror, it's a label you can apply to basically any media you don't like, that seems to support a political agenda you are opposed to.