Did your colleague even know that such a thing was possible at all, because it’s been in the share menu pretty much since day one. Sure it could be put somewhere else but it’s also been in a consistent spot for generations of iPhones, and the built in help app/manual will tell you how to do it if you don’t know how. If you want to argue the menu should be renamed, you won’t get any argument from me. But a poorly named menu is bad for initial discovery, but it does nothing to make the actual process any more difficult.

The claim wasn’t that Apple put it in a poorly named menu, or that the share menu is bad UX in general. The claim was that iOS users can’t pin web apps because Apple made it “exceedingly difficult” to do so. A 3 click navigation through the standard menus that has been consistent for multiple generations and is documented in the on-device help doesn’t qualify as “exceedingly difficult”