Identifying fake cosmetics using AI

> In conclusion, I’m pretty negative about AI in general, but this experience made me cautiously optimistic about the role the technology could play in protecting consumers from counterfeit products.

Whaaaattt? How could the author go through such detail and discover that Gemini completely failed in the assigned task (calling all the products fakes when some were and some weren't means that it provided zero correct assistance in this discrimination task) and then conclude "AI could play a helpful role"??? Does the author also conclude that stopped clocks could play a helpful role telling time because the are correct twice a day?

Apparently AI isn't the only thing that hallucinates.

Replacement laptop batteries and power adapters have a huge problem with counterfeiting as well. In most cases it's a lot easier to spot because e.g. they rearrange the logos.

Even if these techniques did not produce false positives on genuine products, I suspect that they would not scale well. If counterfeiters realized they were losing a lot of sales through AI detection, they will just use AI to catch the errors themselves.

This guy's lab does some really cool stuff using really basic ideas:

- https://groverlab.org/research/2022-05-06-candycodes.html

- https://groverlab.org/research/2026-03-19-disintegration-fin...

(edit: Formatting)

The candycodes mentioned at the end of the article are absolutely brilliant as well. These products have extremely intimate relations with bodies and protecting that chain can avoid a lot of harm.

It's baffling that the counterfeiters don't use the exact same design for the box. At least using the same text. Almost seems harder to make text thats sort of close but not just a straight copy.

This is genius - I’ve had good look using AI to identify fakes (or just reproductions) in other areas. It’s surprisingly good, and works fast enough to be usable in a fast paced live auction environment.

This was a fun experiment but dang the formatting of this post was so hard to read.

This was not quite the way I expected to use AI