this must be symbolic of something, nebulous, like how statistics can mean anything that will get more grant funding, but nothing actualy specific or informative. we can see the lesser version of this in click title writing everywhere, so the whole thing is a war for attention, but of course people seem to form some kind of resistance or more often get sucked further and further in, but then become essentialy zero sum partisipants. thats why the quest is to get them young and lock them into lifetime spending routine