alt Hacker News> The problem is knowing what to measure.
This can be a problem, but much less so because so often we're doing "easy mode" where we don't need a proxy. The "it ceases to be a good measure" is because you're measuring a proxy. You wanted to deliver happiness, you measured wealth because it was easier to measure but seemed correlated and now you've got rich miserable people, oops. But software engineers can often measure the actual thing they want to improve directly, not a proxy and so it cannot cease to be a good measure.
With a few caveats, though they do tend to get fixed over time. For example, frame rate. Higher frame rate is better, the end, right? Wellll...
Latency and hitching are annoying to measure, so for a long time, they were pretty much ignored. That has improved and hopefully will continue to improve. There is the bufferbloat initiative, gaming magazines take frame time histograms now, input devices and screens commonly have their latency measured. But latency is still under-measured - for GPUs / GPU drivers, for all software, for games and particularly for websites.