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mrweaselyesterday at 6:49 PM1 replyview on HN

Copywriting struggles with the issue that businesses know they need it, but they don't value it. It's absolutely shocking to see how poorly companies, and governments, communicate and no amount of AI/LLM usage will change it. For decades it's been neglected and relegated to "cover my ass"- writing.

The majority of AI deployment in businesses could have been avoided, if more attention had been placed on good communication. LLMs don't yield better communication or corporate writing, just more of it, because no one in business seems to understand the value or have the ability to recognize good writing.


Replies

ilamonttoday at 12:00 AM

> It's absolutely shocking to see how poorly companies, and governments, communicate and no amount of AI/LLM usage will change it.

Thank you for saying the first part. It truly boggles the mind to see how badly most organizations communicate, even those with professional staff tasked with communications.

Regarding the second part: AI/LLM usage will lead to improvements for some people/organizations, if only for the simple reason that it removes barriers to communications. All of a sudden city hall or a third-tier supplier can quickly update their websites in multiple languages, process email communications more quickly, and empower staff who weren't good writers.