Reminds me of Francesca Gino for data fabrication. She was also a best seller of sorts.
https://en.wikipedia.org/wiki/Francesca_Gino
It should - one of the papers that Data Colada reported on about Gino was co-authored with Dan Ariely: https://datacolada.org/98
For your amusement, from the post:
> a week after Francesca Gino sued us for $25 million […]
It should - one of the papers that Data Colada reported on about Gino was co-authored with Dan Ariely: https://datacolada.org/98