Some of that is just human condition. Some want to lead, some want to be led.

Ages ago I worked in qualitative market research. Which is like a game where the researcher is trying to find the truth. But in focus groups, for all kinds of reasons, some participants dominate the conversation. Answering first and forming a box for other respondents to fit in. And next thing you know the whole group loves blue pants. Even when they don't, because particatjng is not just voicing your opinion but also engaging with dominant-Steve who's trying to be the center of attention and curry favour with the researcher (and Steve ruins the whole FG)