I always wonder what the rationale is inside Apple to sell a separate cleaning cloth.
There’s no way this is even a drop in the bucket for their business, and neither is this some strategic judo move where they can undercut a competitor’s business.
Marging and fingerpointing in case the customer damaged the screen with some "third-party" cleaning cloth.
Apple devices are fashion accessories, like sunglasses and watches, which all come with polishing cloths.
It's because they know there is a segment of fanboys that will buy it.
It’s specifically advised for use on the nano texture displays, where the wrong material could rub away the special surface etching they use to get the glare resistance.
They list it as compatible with everything, because, well why not.