The thing is that profit is not the only reason people do something. Some people just like their profession, I would argue that this is kinda a requirement to actually become really good. So in order to actually matter for a good skill you must lack the very argument you argue with.
The leading of companies with people not actually skilled at the craft is still a historic anomaly.
Money is not the "only" reason people do things. But it sure helps.
Would we have nearly as many slime-balls scheming up ways to plaster ads upon everyone's eyeballs and record our every movement and click if not for the money in it? At a societal level almost nothing ever gets done at scale if there isn't money in it. You remove the financial incentive and things atrophy, new investment stops replacing old, etc.