My relatively ignorant take is that it's pretty similar to Mercurial, except that it's compatible with git repos, which is also the answer to why it might get more traction. At least from my standpoint, it also doesn't need to get traction, because I freely use it with git repos without any of my coworkers needing to use it as well (although they might! I have no idea, just like they probably don't know I use it)