Ed Zitron’s job is to convince people to pay him money to read what he writes, of course he’s going to preach to the choir, they’re paying him to do that and he knows it.
This is why I always consider the agenda of an author, Ed Zitron’s agenda is to make money from subscribers who read his writing.
That’s level 0 analysis, you’re supposed to go to the next steps and not stop here…