Are they? These companies have been caught tweaking their numbers. One example, not sure if cited by Zitron, or others, is that they build data centers through holding companies, who have to absorb the costs and massive capex based financial liabilites, so that the brand-name big-tech companies get to keep their expenses off their books. There have been trillions of debt discovered this way. Another issue is the apparently relentless progress of the hardware industry, needed to justify their super-high P/E ratios, measured against the fact, that to lessen the effect of HW amortization, hyperscalers opted to lengthen the depreciation timelines of their GPUs. So there is an apparent contradiction that new hardware needs to be both substantially better, and substantially the same, to make both stories true. I'm not a finance guy, and a lot of it is over my head, but even finance people keep asking the 'who's gonna pay for this' question. We're way past the belief that this is going to produce reasonable returns (as in a value for money kind of way), and hoping we can financially engineer ourselves out of this situation without having to feel the pain.