Some people seem to enjoy ads, maybe they feel like they'll be first to know about the next hot thing.
Just look at how many people pump positive comments into influencer's posts that are nothing more then ads (sorry, collaborations). While some are bots, plenty seem real.
Or the new local takeaway that's just opened and all the reviews saying "I keep seeing this place appear so I had to check it out"
Occasionally see someone go to yt without ad blocking and I'm blown away, feels like I'm from the 1800's sitting with someone in rush hour traffic - what is going on?
Few month after I started using bare Chromium instead of Brave, and consequently started to see ads, they often felt like a cool joke. I even had an occasional urge to share it with colleagues, like "Look, what they are showing me, haha" But novelty faded, and they became nuisance again.