Wasn't something in their new ToS that turned many of us against them? I don't think advertisement was the issue
It's not "us" that matters, assuming that means very on-the-pulse power user types. We're a tiny fraction of users. Over 99% of users have probably never even spared a thought for the ToS.
That turned off a fraction of a fraction of users. And I believe i was largely misunderstood. There are also Firefox forks of somehow that was a bridge too far. I don’t understand how the answer would be to jump to chrome as if they have a better ToS.