If you send people to the optimal website containing exactly the information they are after, then you get fewer ad impressions than if you send them to a suboptimal website that has them going back and clicking on more links.
This is like suggesting you can show people more ads by keeping them in line at the DMV for longer. Try that at your peril. People aren't at the DMV to waste time and there's a reason the DMV is hated.
This is like suggesting you can show people more ads by keeping them in line at the DMV for longer. Try that at your peril. People aren't at the DMV to waste time and there's a reason the DMV is hated.