That part is a little bit confusing.
I think they probably don't care about storage on the devices that do the compressing and are optimizing for quickly pushing hot content to edge locations. So the compression at the source saves bandwidth during the pushing to edge phase and allows the edges to hold more (reducing churn, further saving bandwidth back to the source).
Put a different way, they're trying to make cache evictions cheaper (less bandwidth to refill) and less likely (bigger cache on same disk size)
"Ignore cold assets" makes more sense with that framing
Although if that's the case, the CPU statement still is a bit confusing.