There was a time when every new PC CPU coming out was a giant deal: "Guys have you heard about this new Pentium processor, it's incredible?"
But over time, more and more people got into the chip-making business, and the big players started releasing more and more chips. Now only the die-hard CPU trackers worry about every new CPU and exactly how it's better ... while everyone else just worries about "which CPU will be good enough at this moment".
I think models are on that same arc.
Same for smartphones. There was a time of unlimited hype and secrery around new iphones. Who remembers the story of an iphone 5 prototype left a bar. Journalists were going crazy, people were signing petitions for Apple to not hunt down but instead forgive the employee that made such a grave mistake. People were offering millions to buy the prototype so they can brag they got the new phone 2 weeks before everyone else did.
Or who remembers the dancing disease of 1518, were people would stop what they are doing and start randomly doing the same dance. The lords? Out of their minds. The priests? Terrified the devil had taken hold of the flock! I have come to believe that it was probably some tik-tok like hype trend of doing a fortnite dance while waiting in line for bread and communion. And the energy back then, like now, was off the charts.
Hype and memetic trend seeking encoded deep in human psyche.