The point at which it became a cult was passed long, long ago. Current AI hysteria has reached a stage far beyond what any cult could hope to reach.
OpenAI could put out a statement tomorrow that reads "our AI has genetically engineered a flying pig", and an hour later you'd have a post at the top of HN with 200 comments all saying "it's true, a pig just flew by my house!"
What's your point ? You think nothing happened and this is a complete lie for marketing purposes ?