You should never name a tech product Bob in the UK, because the moment it isn't perfect, it'll just get called "Bobbins" [0], especially where I'm from.
I wish IBM got better at product again, and took themselves off the services and consulting morphine they've been on for ~35 years now since OS/2 Warp flopped. Their 1980s/1990s hardware was great. Their software actually was great until Win95 took their lunch money. They've just slunk off into a corner hugging their old architectures they have a moat around, and thrown out some audacious nonsense like Watson now and again, but nothing has stuck. When is somebody in that organisation going to try and innovate properly again?
I'm not sure this is the answer I'd be rooting for.
tbh - my first thought, especially with that figure and marketing, is "Bob the Builder"...
[Link: https://en.wikipedia.org/wiki/Bob_the_Builder_(character) ]
Never enough Frank Sidebottom on here
Also in the UK and never heard of this in my life. Guessing this is very regional?
You should also never name your faulty/flaky Dell server Bob when Bob is also the name of your company president (though the president came after the server).
Calling Bob (the server) a piece of shit ("Bob is a piece of shit") because it crashed again was a very risky move that we often didn't fully think through.